So, you are evaluating digital signage...
The evaluation phase is often overlooked and underappreciated resulting in deployments that are ineffective, costly and underutilized. By using Hammond as a partner
in this early stage you can lower costs, make more efficient use of resources, take less time and enjoy a more effective solution that closely aligns with your
objectives. Furthermore, we can provide the valuable service to fit any budget.
Hammond’s technology and content skills, coupled with industry experience, provide the perfect blend of resources to optimize this process and improve the success
of your implementation. We are digital signage practitioners who understand every aspect of a successful solution. Hammond’s advantage is the experience and intellectual
property we have gathered implementing more than 300 players in over 100 locations.
Evaluation Process
- Discovery
- Define Goals
- Define Success
- Define Key Team Members
- Client Education
- Discuss Digital Signage Models / Options
IT / IS Department
- Hardware
- System Requirements
- Preferred Manufacturer (if applicable)
- Maintenance / Support Policy
- Software
- On Premise Vs. SaaS
- Feature Comparison
- Vendor Comparison
- Hardware Requirements
- Maintenance / Support Policy
- Network
- Configuration
- Bandwidth Capabilities
- Connectivity / Transmission
- A/V Distribution
- Support Policy (Help Desk)
- Content
- Legacy Data
- POS / Database
- Bandwidth (HD Video vs. XML)
- Security
Marketing Department
- Content Strategy
- Define Audience(s)
- Consider Environment(s)
- Establish Expectations
- Types (Business Models)
- Document Existing Policies
- Evaluate Support
- Catalogue Existing Assets
- Content Creation
- Internal Capabilities
- External Options
- Qualify Existing Assets
- Format Options Pros & Cons
- Define Parameters
- Define Approval Process
- Content Management
- Define / Evaluate Workflow
- Define Approval Process
- External Option
- Trafficking / Scheduling
- Help Desk
- Training
Facilities Department
- Components
- Display Size / Placement
- Power Requirements
- Mounting Requirements
- A/V Distrubution Review
- Installation
- Internal / External Resources
- Document Restrictions
- Define Standard Installation
- Consider Support
- Environment
- Indoor / Outdoor
- Issue Review
- Evaluate Effect on Components
- Establish PM Protocol
- Cost Analysis
- (Initial / Ongoing)
- (Internal / External)
- Component Review
- Content Review
- Guidelines
- Best Practices
- Workflow Analysis
- Guidelines
- Best Practices
- Planning
- Pilot Strategy
- Rollout Strategy
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here for the next step: Implementation